On this episode of the Success Leaves Clues podcast, hosts Robin and Al reconnect with Subhi Alsayed, Founder/CEO of Kulture Rebellion, to talk about his courageous pivot—from launching a gut health beverage brand to licensing his cutting-edge fermentation technology to other producers.

Subhi shares hard-won lessons on market fit, focusing on core strengths, and embracing AI to simplify complex processes in the beverage industry. The conversation dives into consumer trends, the rise of health-forward drinks, and the mindset needed to evolve with your business.

💬 "Focus on one area and make sure it's actually needed." ~ Subhi Alsayed

Key Takeaways:

✨ Subhi transitioned from brand-building to licensing tech to simplify scale

✨ Market fit and customer insight are everything

✨ AI is transforming the fermentation process

✨ Gut health beverages are no longer niche—they’re the future

✨ Adaptability and surrounding yourself with smart people are key to growth

🎧 Brought to you by Aria Benefits and Life & Legacy Advisory Group