Jeff Ruby, founder and CEO of Newtopia, shares his journey of starting a personalized health company and his passion for preventing chronic diseases. Newtopia helps people create positive lifelong habits proven to prevent, slow, or reverse chronic disease and enrich mental health – all while reducing healthcare costs. Jeff discusses the challenges of shifting from a sick-care system to a healthcare system focused on prevention, emphasizing the importance of value-based care and the need to change the incentive structure to prioritize healthy living. He also talks about the impact of the GLP-1 class of drugs and the role of insurers and employers in driving change. Jeff's mission? Helping people live healthy, longer lives.

"What we call healthcare has very little to do with keeping healthy people healthy." ~ Jeff Ruby

Key Takeaways

• The current healthcare system is focused on managing illness rather than keeping healthy people healthy.
• Shifting towards a healthcare system that prioritizes prevention requires changing the incentive structure and placing greater value on healthy living.
• Value-based care, where the economics are tied to outcomes rather than events, is a key approach to driving prevention.
• Insurers and employers have a significant role to play in promoting healthy living and preventing chronic diseases.
• The ultimate goal is to build something to help people worldwide achieve the greatest health span possible.

Brought to you by Aria Benefits and Life & Legacy Advisory Group