In this episode, we meet personal branding expert Alan McLaren, co-founder of Strata Originals, a program that helps CEOs, entrepreneurs, leaders, executive teams and legal professionals discover their unique spark, navigate the digital landscape with precision, and build relationships that stand the test of time.

They discuss the importance of personal branding and how it can help executives build their reputations and deliver value to their audience. Alan shares his journey in business and highlights the power of storytelling and authenticity in personal branding. He emphasizes the need for CEOs to have a presence on social media and to share their values and expertise to build trust and attract opportunities. Alan's vision is to inspire leaders and create a positive impact through his work.

"People don't buy from companies, they buy from people." ~ Alan McLaren

Key Takeaways

• Personal branding is not about selling, but about delivering value and building trust with your audience.
• Everyone has a unique story and expertise that can be shared to inspire and educate others.
• CEOs and executives can benefit from personal branding by building their reputation, attracting opportunities, and creating a positive impact.
• Having a presence on social media and sharing authentic content can help CEOs connect with their audience and build trust.
• Personal branding is about being intentional and authentic in how you present yourself and deliver value to others.

Brought to you by Aria Benefits and Life & Legacy Advisory Group